About us
Showroom
Workshop
20th birthday celebrations in 2010
Founded by Martin and Mel Holliday in 1989, Chiselwood has achieved many accolades including Lincolnshire Business of the Year and is also a former Daily Express Small Business of the Year winner.
Martin Holliday is Design Director of Chiselwood and was awarded the title, Kitchen Designer of the Year in 2005 and received the National Design Innovation Award in 2006 from the industry body KBSA.
Chiselwood undertakes private commissions throughout the UK and also has extensive experience of working with leading interior designers and architects.
No standard ranges are produced and each project is designed individually to suit the architecture of the room and the lifestyle of the client. The reputation for superlative quality and attention to detail has brought some high profile clients, including Blenheim Palace.
The Company has an extensive workshop in Lincoln where dedicated Chiselwood craftsmen produce all the furniture. The adjoining showroom facility has examples of a wide range of painted and wooden kitchens, appliances, flooring, lighting and the Chiselwood Paint Collection.
Martin receiving national design award
Martin Holliday, Founder and Design Director of Chiselwood, was awarded the title, Kitchen Designer of the Year in 2005 and received the National Design Innovation Award in 2006 from the industry body KBSA.
All designs for each commission are hand drawn by Martin. He advises on the whole project from cabinetry through to lighting schemes.
Martin also visits projects on site to survey the space and take a full design brief.
Download the Interview with Martin from Utopia magazine (PDF 1.7MB)
Download the Interview with Martin from Utopia magazine (PDF 1.7MB)
Hand Drawn Designs
Hand-coloured drawings are presented 2-3 weeks after the initial design consultation. A detailed quotation is prepared which comprises plans, elevations, sketches, samples and appliance costs.
Cad Drawing
To commission a project, a deposit of 40% of the quote is then required. Detailed 3D CAD designs are then produced generating a virtual plan of the entire room as well as the furniture and the furniture is built with a fixed installation date agreed.
Workshop
A project usually takes 8-12 weeks to manufacture and we often show clients around our extensive workshops at this stage to see their furniture being constructed. A detailed schedule is created to give approximate timings for each phase of the project. The balance of the project is then required seven days before the installation date.
Installation
Our own team of experienced fitters will then deliver and install the furniture in our vehicles and fitting takes an average of 4-5 days. Most projects also involve electrical works, decoration and templates for worktops. The average project takes approx 2-3 weeks to complete including painting. A retainer is then paid when snagging is complete after installation.
Martin Holliday
Mel Holliday
The team
Martin Holliday
Martin is Design Director and co-founder of Chiselwood. He was awarded the title, Kitchen Designer of the Year in 2005 and received the National Design Innovation Award in 2006 from the industry body KBSA. His work has appeared in idFX, House & Garden, Homes & Gardens, BBC Homes & Antiques and many other leading interiors magazines. He personally meets each client, visits their property and designs, presents and oversees each project from beginning to end.
Mel Holliday
Mel is Managing Director and co-founder of Chiselwood. She is a well respected and successful businesswoman and is responsible for the general management and strategy of the business as well as acting as project manager, liaising with suppliers and being responsible for the marketing of the business.
The Team
The team of 10 highly skilled Chiselwood craftsmen hand-build furniture of exemplary quality in Chiselwood's superbly equipped workshop and also personally deliver and expertly fit the furniture on site. The staff are vital to the success throughout all aspects of the business and they are trained and knowledgeable and have pride and loyalty in their work.

